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Design which puts evidence on the agenda

Client:
Sense About Science
Services:
Events and exhibitions

How do you encourage MPs to make better use of evidence and expertise in their decision making? You start by putting the message where they can’t miss it. We worked with Sense about Science to conceive and design an eye-catching installation in the heart of Parliament.

An array of pamphlets and leaflets from Evidence Week 2018.

Sense about Science is an independent charity that challenges the misrepresentation of science and evidence in public life. They advocate open and honest research, and champion the role of sound science and evidence in public debates and policy-making.

A crowd of people in front of the exhibition stand in the Upper Waiting Hall of the UK Parliament.

Given the opportunity to take over the Upper Waiting Hall in the Palace of Westminster for a week, Sense about Science first approached us in search of a compelling idea for the space. It needed to emphasise the importance of evidence and resonate with MPs, peers and parliamentary staff.

Together with the Sense about Science team and project partners we developed the idea of ‘Evidence Week’; an initiative designed to promote the concept of scientific scrutiny and share the tools needed to interrogate evidence across a range of policy issues.

An inside page spread from the 2018 Evidence Week leaflet.
The front cover of the 2018 Evidence Week leaflet.

With the concept agreed, the next step was to design an installation that would make it come alive. We wanted to create something that was accessible, playful and provocative, and that would also stand out against the more traditional backdrop of Parliament.

A person standing in front of the Evidence Week exhibition stand holding a red viewing glass in the UK Parliament.

Playing on a reference from children’s book design, we chose an approach that relied on coloured lenses to reveal otherwise hidden information. This mechanic takes the core message of Evidence Week – that we often need to look closely at information in order to discover what it really means – and presents it in a tangible and memorable way.

A person holds a red viewing glass up to the Evidence Week exhibition stand, revealing hidden text.

We incorporated a discussion board into the design to invite MPs and peers, as well as the public, to ask their own questions on evidence. We also put together a collection of printed collateral and campaign merchandise that visitors could take away to find out more.

A white pin wall with attached hand written notes on the Evidence Week exhibition stand.
Pins from the Evidence Week event, reading "ASK FOR EVIDENCE" in white, red and blue versions.

Everything we did sat within Sense About Science’s existing visual identity, but we stripped it back to a few elements to create a recognisable graphic language that could be tied to Evidence Week – and one that would lend itself to spatial design. A clean, minimal colour palette stands in contrast to the interior architecture of the space, whilst we pushed the typography in a bolder and louder direction.

The installation was accompanied by a week-long programme of training and events run by Sense about Science and its partners, culminating in a roundtable event focused on what people want and need from evidence.

A hand holding a square shaped mirror agains the blue exhibition stand to reveal a white text message that has been printed in reversed direction.

Over the four days, the installation engaged hundreds of visitors, including parliamentarians across the political spectrum. The initiative also sparked conversation online, with over 370,000 people interacting with campaign content on Twitter. As a result of this success, Evidence Week has now become an annual fixture, ensuring that the role of evidence – and why it matters  – remains on the agenda in the years to come.

Photograph showing half of the Upper Waiting Hall of the UK Parliament with two exhibition stands and two pillars.

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